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The Basics of Foreign Trade and Exchange
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| Many
large companies are "multinational" in that they have
branches and subsidiaries all over the world. By some estimates,
intra-firm trade, or trade between branches of the same company
in different countries, accounts for 40 percent of U.S. exports.
Many companies buy and sell goods overseas and others form partnerships with foreign companies so that cooperation replaces competition. This has a profound effect on how companies operate in the global marketplace. Businesses around the world work side-by-side to produce and market products, thereby reducing the economic risks of global production and marketing.
To remain competitive, individuals, companies, and governments all must adapt to the changing global marketplace. Business practices vary from country to country and may require new approaches to making profits. In the United States, a signed contract is considered all but sacrosanct; in the Far East, southern Europe and the Middle East, the spirit of the agreement can sometimes matter more than the letter. The "get down to business" approach that the U.S. and German businesses usually favor may be considered brusque or harsh in Japan or Korea. Even small details of business behavior—whether or not to look someone in the eye, tone of voice, exchange of gifts—vary significantly from country to country. |
